DIGITAL LEAN MARKETING

Boost your digital marketing efficiency through continuous improvement

LEAN MARKETING

RELEASE EARLY RELEASE OFTEN LISTEN TO YOUR CUSTOMERS

THE SOLUTION

Evelean is a Lean Marketing solution for the digital environment, proposed on a SAAS platform. Lean marketing promotes the concept of iterative design, development and optimisation. Instead of a traditional waterfall method, whereby the final project is determined up front, in lean marketing the team keeps adjusting and fine tuning the communication to increase KPIs. It is based upon the PDCA principle which defines a constant revision of the process through specific stages: Plan, goal is set. Do, a cluster of content is optimised. Check, results are evaluated. Act, entire project is adjusted.

THE GOAL

Evelean addresses two specific questions: Analysis How much impact has each content upon the achievement of our marketing goals? Optimisation How can we constantly improve the results obtained by our content?

USER JOURNEY

Govern of the outbound and inbound activities of your digital channel through constant cycles of measurement, revision and optimisation.

USE CASES

BRAND AWARENESS

When you need to rise your brand awareness, you define a plan to spread your message on the widest range of external channels. You will typically use Search Optimisation, Social media, Email marketing, Influencer Marketing.

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Keywords: SEO, Social Media, Email Marketing, Influencer Marketing

USE CASES

ENGAGEMENT

When you need to improve the engagement of your audience, you define a content strategy that will keep your user active over time constantly providing relevant information. Find the cluster of contents that works better to bring back the anonymous user.

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Keywords: Dynamic Correlation, Notifications, Keywords Analysis, First Level Touchpoints

USE CASES

LEAD GENERATION

Landing pages are not sufficient. Each article of your web site must be able to drive the user towards your commercial goal. You need complete freedom in the creation of the touchpoints and the tools to analyse and boost your performance.

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Keywords: Touchpoints creation, Rules of engagement, Urgencies Strategy, Progressive profiling

USES CASES

DIGITAL SALES

Content marketing is the most effective tool to funnel motivated users toward the shopping experience. If you want to increase digital sales, you will create and distribute relevant content, measuring its impact upon the sales.

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Keywords: Promotion Module, Content Widget, Touchpoint Widget, Conversion Pixel

KAIZEN PRINCIPLE

BIG RESULTS COME FROM MANY SMALL CHANGES

ACCUMULATED OVER TIME

The Platform

PDCA CYCLES

FOCUS

PDCA is a powerful but time-consuming technique. It requires a constant focus upon each single element of your channel.


ITERATION

Evelean helps you perform constant optimisation’s cycles of your web site, allowing enhancements on daily basis.


AI

The AI engine will suggest you which activity you should test, prioritising the efforts and verifying in real time the impact upon your performances.


The Platform

BASE ELEMENTS

Engage

A content is any piece of information with a specific URL in your web site: a product page, an article, an event description, etc…


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Convert

A touchpoint is any tool of lead generation: a contact form, a newsletter’s subscription, a quote request, etc…


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The Platform

CONTENT PDCA

SEO Optimisation Evelean notifies the author with real time SEO suggestions, keyword analysis and SERP position monitoring. Social Media  Evelean allows to plan the distribution of each content with many post per single content, reporting the reach of each post. Tile management The tile is the UX element in charge of attracting on site traffic toward a content. A/B testing a tile can increase its traction up to 100% more clicks. Topic clustering  A topic cluster is a set of content around a common subject. The network of contents allows a better visibility and a flawless user journey. A/B testing  Each element of the content can undergo A/B testing to fine tune its performance.

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The Platform

PDCA TOUCHPOINT

Position The visibility is a central factor of conversion. Evelean lets you move freely the touchpoint in page. User interface  Changing shape, color, font, background of the touchpoint can drive to great increase of its conversion rate. Rules of engagement Showing the right touchpoint to the right cluster of people is way more effective than a generic and static request. In Evelean a touchpoint can be manually correlated to a content or the correlation can be entrusted to the AI system.

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HOW CAN WE HELP?

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