Article.
Engage.
Plan your content with our keyword suggestion tool, write it and check SEO stuff directly inside the editor.
Evelean addresses two specific questions:
AnalysisHow much impact does content have on reaching our marketing goals?
OptimizationHow can we continually improve the results obtained by our content?
shortly.
Lean marketing encourages iterative design, development and optimization of the communication. In the waterfall approach everything is determined up front, in the lean approach everything is adjusted daily to increase KPIs. With machine learning, you develop over time a solid understanding of the audience and you measure accuratly the performances of your content.
TRAIN
Evelean learns how to segment your web traffic
PREDICT
Evelean predicts
future performances of your content
TARGET
Evelean proposes the right content to your segments
PROMOTE
Evelean proposes the right promotion to your segments
engage to convert
When you write an Article, you have a clear goal in mind: you want to engage your user and convert him into a qualified lead through a Touchpoint.
In Evelean each Article of your web site will be correlated with one or more Touchpoints via our proprietary AI engine that will choose the most effective way to convert the user.
Engage.
Plan your content with our keyword suggestion tool, write it and check SEO stuff directly inside the editor.
Convert.
Create a touchpoint with our convenient form builder.
Connect it with your CRM and export from Evelean the best marketing reports you can imagine.
If you look at the Reports, you can clearly see which Article is generating more commercial Leads and which is struggling to reach the goal. You can also see which content is actracting more traffic from the outbound Campaigns and which Customer is more engaged to the site.
Fine tune your Content Plan accordingly to better satisfy the customers' indications.
Write once, deliver everywhere
Struggling to mantain different channels consistent by content, tone of voice and message? We feel your pain. With Evelean you can connect all your properties under a single Cloud, sharing Articles, Product files, Events descriptions, Touchpoints.
The result is a solid and consistent communication that will drive your reader into the correct User Journey.
From marketers to marketers
Evelean provides fully integrated features to manage the outbound and inbound activities needed to reach the tipical goals of a digital channel: