Article.
Engage.
Plan your content with our keyword suggestion tool, write it and check SEO stuff directly inside the editor.
Evelean addresses two specific questions:
AnalysisHow much impact does content have on reaching our marketing goals?
OptimizationHow can we continually improve the results obtained by our content?
Lean marketing
shortly.
Lean marketing encourages iterative design, development and optimization of the communication. In the waterfall approach everything is determined up front, in the lean approach everything is adjusted daily to increase KPIs. With machine learning, you develop over time a solid understanding of the audience and you measure accuratly the performances of your content.
Main stages:
TRAIN
Evelean learns how to segment your web traffic
PREDICT
Evelean predicts
future performances of your content
TARGET
Evelean proposes the right content to your segments
PROMOTE
Evelean proposes the right promotion to your segments
Content Marketing.
engage to convert
When you write an Article, you have a clear goal in mind: you want to engage your user and convert him into a qualified lead through a Touchpoint.
In Evelean each Article of your web site will be correlated with one or more Touchpoints via our proprietary AI engine that will choose the most effective way to convert the user.
Touchpoint.
Convert.
Create a touchpoint with our convenient form builder.
Connect it with your CRM and export from Evelean the best marketing reports you can imagine.
Release early.
Release often.
Listen to your customers.
If you look at the Reports, you can clearly see which Article is generating more commercial Leads and which is struggling to reach the goal. You can also see which content is actracting more traffic from the outbound Campaigns and which Customer is more engaged to the site.
Fine tune your Content Plan accordingly to better satisfy the customers' indications.
Content Marketing Cloud.
Write once, deliver everywhere
Struggling to mantain different channels consistent by content, tone of voice and message? We feel your pain. With Evelean you can connect all your properties under a single Cloud, sharing Articles, Product files, Events descriptions, Touchpoints.
The result is a solid and consistent communication that will drive your reader into the correct User Journey.
Magazine.
Product features.
From marketers to marketers
Evelean provides fully integrated features to manage the outbound and inbound activities needed to reach the tipical goals of a digital channel:
Brand Awareness
When you need to increase your brand awareness, you define a plan to spread your message across the widest range of external channels. You typically use search engine optimization, social media, email marketing, and influencer marketing.
-
SEO
Find the right keywords, create publishing plans around topic clusters, measure the results in terms of positioning and traffic.
-
Social Media
Manage all social media activity generated by your articles. Measure the traction gained by each post, and keep improving.
-
Email Marketing
Compose personalized newsletters from the articles, send them to an audience cluster, and measure each recipient’s activity.
-
Influencer marketing
Create a publishing plan and assign each brief to an influencer. Let them publish the content on their own channel, measure the ROI.
Engagement
When you need to improve your audience engagement, you define a content strategy that will keep your users active over time, constantly providing relevant information.
Find the content clusters that work best to bring back anonymous users.
-
Keyword analysis
Find the keywords used by your audience to search for your topic clusters. Write what the users are looking for.
-
Dynamic correlation
Guide the audience to different stages of your inbound funnel with one-to-one navigation suggestions.
-
Notifications
Let the user know when relevant content has been published or a promotion has been launched.
-
First level touchpoints
Ask your user if the page provided enough information, use these data to enhance your content strategy.
Lead generation
Landing pages are not sufficient. Each article on your website must be able to drive the user towards your commercial goal. You need complete freedom to create your touchpoints and the tools for analyzing and boosting your performance.
-
Touchpoint creation
Create all the touchpoints you need with a drag-and-drop form builder. Show them across your entire website or on a single specific page.
-
Rules of engagement
Define granular rules of engagement to show touchpoints to users only if all the rules are satisfied.
-
Urgency strategies
Let the user know how many people have filled out a commercial request, define promotions to "push" towards the goal.
-
Progressive profiling
Don’t ask questions that have already been answered. The touchpoint builder can suggest extra fields to complete each user's profile.
Digital Sales
Content marketing is the most effective tool for funneling motivated users toward the shopping experience. If you want to increase digital sales, you must create and distribute relevant content, measuring its impact on sales.
-
Promotions module
Plan and publish promotions and discounts within your website, targeting specific clusters of your audience.
-
Content widget
Export your site content in its original format and share it with referral partners to generate more traffic.
-
Touchpoint widget
Publish your touchpoints outside of your website, leveraging your KPI on the traffic coming from your affiliates.
-
Conversion pixel
Measure and attribute the conversion on your e-commerce by integrating Evelean conversion pixel.