Traffic segmentation based upon Artificial Intelligence allows you to identify what cluster an anonymous user belongs to

Why understanding the behavior of your audience is key?

The ability to qualify who connects to your channel will help you create content that better meets customer expectations.

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Why customer segmentation gives much better results?

Traditional performances analysis tools work at the global audience level, which in essence provides results based upon averaged data.

Dividing the audience into smaller clusters provides much finer results, for a better granularity in term of performances Analysis.

Evelean platform comes along with an AI engine, based on neuronal network, capable of segmenting the audience and identify distinct groups, each with a consistant behavior.

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Standard classification

Evelean segmentation principle.pngEvelean AI engine divides the audience using two dimensions: means and awareness. Evelean helps you analyse your audience and see how your own traffics fits into this classification.

The output of the standard classification engine is made of four clusters:

 

Segment

expectations

Market response

Economy Purchase behavior is based on price Emphasize promotions
Caring Long term commitment matters Underline associated services
Brand Reputation is key Emphasize reputation and references
Innovation Highest standards of the market Focus on quality

Evelean can also propose specific classification methods, using on demand AI algorithms. Ask us for more information.

 

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